Truffles are the new bling
UK grants and still time to create a plantation this year
July 14, 2015We need truffle hunters urgently
July 14, 2015Rapper Jay-Z recently spent an incredible €15,000 on three kilos of white truffles while on holiday in Italy. Will demand soar further thanks to such a ringing endorsement from the King of Bling himself? The rapper has a reputation for making, and breaking, other luxury brands. As far as we are concerned, anything that brings truffle awareness to the masses can only be a good thing.
Truffles are the new bling
Rapper Jay-Z recently spent an incredible €15,000 on three kilos of white truffles while on holiday in Italy. Will demand soar further thanks to such a ringing endorsement from the King of Bling himself? The rapper has a reputation for making, and breaking, other luxury brands. As far as we are concerned, anything that brings truffle awareness to the masses can only be a good thing.